Sometimes I find inspiration in even the most trivial forms of everyday life, and I love it. The key is to follow through with what inspires you and turn that into something tangible.
Last week I was sitting on the patio of my parents place having a beer with my dad, Heineken of course, when the trademark red star on the bottle caught my eye. My dad began to explain that some people refer to the beer, famous for its green bottle, as "red star."
Almost immediately I began to think of how I could photograph the bottle in a way that I've never seen before. I made a voice note on my iPhone to remind me of my idea later.
Wednesday I elicited the help of my friend and fellow photographer Michael Sasser to work on the project. After picking up a few pieces of poster board from Target we set up a small studio in his living room.
I toyed with a few different setups before I was happy with the image above. Considering that I set everything up by hand and didn't use photoshop to do anything besides crop and tone the image I'm pleased with the result. I enjoy the challenge that comes with shooting images like this straight out of the camera and I take a lot of pride in doing so.
As a Denver editorial photographer I don't shoot a lot of product photography so it was a nice change of pace to come up with a self driven assignment and follow through.
-JCE
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